You're capturing
behavior. You're
not acting on it.
We turn captured behavior into business action. A consultancy built on Fullstory — we design the activation strategy, engineer the warehouse and data models underneath, and ship the predictive use cases that most teams never get to. Workshop-led, outcomes-measured.
Behavioral data earns its keep when it triggers action.
Signal without action is replay.
Capturing behavior is the start, not the finish. The value lives in what happens next — a nudge, a ticket, a route change, a journey branch. Fullstory sees the moment. The work is connecting that moment to the rest of the business.
The moment matters more than the metric.
Responding in the session beats responding in the dashboard. Behavioral data earns its keep when it triggers action the moment friction, intent, or hesitation appears — not when the weekly report lands. Real time or not at all.
The warehouse is where AI becomes real.
Predictive models, next-best-action, AI agents — none of it ships without a behavioral data foundation. Every ambitious downstream use case depends on the unglamorous work of modeling, joining, and activating the data first.
Three layers, built in the order they compound.
Activation Quick Wins
What Fullstory can trigger on its own. In-app nudges at hesitation, push notifications on high-intent behavior, support tickets auto-created on rage clicks, salvage flows for failed bookings. No warehouse dependency, no engineering backlog.
Behavioral Data Foundation
Fullstory Anywhere Warehouse into BigQuery, Snowflake, or Redshift. Behavioral data joined to transactional, CRM, and operational data. Modular, reusable data models. Activation pushed out to the tools you already run — Emarsys, Braze, Iterable, Freshdesk, Slack, your CDP.
Predictive & AI
Churn risk models, next-action prediction, price sensitivity, AI onboarding assistants powered by session summaries. The use cases that stall at proposal in most companies. We ship them because the warehouse foundation is already there.
They came in through a workshop, walked out with a prioritized roadmap, and had quick-win activations live within eight weeks. The warehouse and ML work followed because the foundation was already earning its keep.
Start with a workshop, not a scope.
Most engagements start with an RFP and end with a deck nobody reads. We start with a room. One or two days, your product, data, marketing, and operations teams, mapping journeys against Fullstory signals and leaving with a prioritized activation roadmap.
The workshop is how Fullstory brings us into their customer conversations. The room decides the roadmap. The roadmap decides the engagement.
What you walk out with
- Mapped customer and operator journeys against your Fullstory signals
- 5–10 prioritized activation opportunities across the three layers
- Lightweight roadmap with 2–3 recommended starting use cases
- Clear feasibility read on warehouse, ML, and integration dependencies